Is Brand Loyalty BS?
Brand loyalty is still alive, though declining, at the supermarket according to a survey just conducted by Tim Manners and The Hub Magazine. Most interestingly, this survey was conducted online with...
View ArticleAmazon, Apple Top Loyalty Leaders List
Consumers Reward Brands with Emotional and Social Connections. Amazon knocked the Apple iPhone off the top perch in the 15th annual Loyalty Leaders list from Brand Keys, while Facebook came from...
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